Olympic Fruit invites partners and customers to ‘be part of their journey’ in new campaign

Barendrecht, 22 April 2024

Olympic Fruit launches its new campaign today with a brand-new website and brand movie: “Be part of the Olympic Journey.” Partners and customers are invited on the Olympic Fruit Journey, both literally and metaphorically.

The campaign is yet another step in the re-positioning of Olympic Fruit. Desmond Jas, Head of Olympic Fruit: “Two years ago, we embarked on a new journey for Olympic Fruit. Our recent focus has been on our internal transformation process. We are now ready to take our partners and customers with us on this journey in a truly active way as well.”

The campaign is being launched today. The launch includes a brand-new website which also features the new brand movie. “There were many reasons to renew and rebrand our website. One of the main goals was to be able to share not only what we do as Olympic Fruit, but more importantly, why we do it.”

In fact, the “why” is particularly important to Olympic Fruit. “We used Simon Sinek’s Golden Circle Model to shape our new positioning. Importing and exporting fruit is what we do. Discovering the endless possibilities in fruit to build colorful and meaningful relationships for generations to come is why we do it.” Desmond explains.

“Be part of the Olympic Journey” is the title of the campaign with which Olympic Fruit intends to engage its partners and customers in 2024. “In 2024, we are going to invite and challenge our customers and partners to go on a journey with us, both literally and metaphorically. You’ll hear more about this very soon!”