Since its introduction in 2012, Bloom has been known for its consistent, premium quality fruit. The payoff is “The best surprise is no surprise” for good reason.
After 13 years, it was time to give the brand a refreshing change. The high quality standards have remained unchanged, but we have brought the appearance of Bloom more into ‘now’ and tightened up the brand standards. Brandguides have been developed that describe exactly what products packaged under the Bloom label must meet in terms of taste, variety, appearance, food safety and packaging. Bloom products are packaged with care and consistency.
Together with our growing partners, we ensure that Bloom’s quality standards are met with perfect precision. Only fruit that meets the standards is sold under the Bloom label. The design -with its recognizable luxury pattern- has also received a subtle refresh. The updated design feels modern but is still familiar and recognizable to our customers.
Bloom targets customers worldwide who have a strong focus on quality and taste. These are mainly wholesale customers, but also catering and retail customers. Bloom is grown and packed by selected growing partners and at our own growing locations in South Africa (grapes) and Northern Macedonia (cherries, apples and other stone fruits).
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